Betach & Sprout social
Are you leveraging social media in your CRM strategy?
A social media management and intelligence tool to manage conversations and surface the actionable insights that make a big impact on your business.
Social is the #1 channel that CMOs would invest more resources in
90% of customers will buy more from a brand they follow
Only 23% of social marketers are using social data to measure ROI
Market leaders and our most successful clients understand that social is a source of direct access and real-time global insights from billions of consumers, which they can use to better understand their customers, markets, and competitors.
What is Sprout Social?
A social media management and intelligence tool to manage conversations and surface the actionable insights that make a big impact on your business. Plus integration with Microsoft Dynamics 365 to get even more out of your data and increase the effectiveness of your marketing activities.
The power and depth to do it all in one place
No matter what part of the business you’re trying to impact. Each part of the platform informs several parts of your business.
● The core platform was built to facilitate social communication. The Engagement, Publishing, Reporting, and Collaboration capabilities are what your team needs to execute your social strategy.
● Expanded to handle new use-cases as more of the customer experience has shifted to social, and as businesses mature in their adoption of social as a primary communication channel. Our Automation and Reputation management features add that shift.
● Social data is an unprecedented source of business intelligence — Our Premium add-ons including Analytics, Listening, and Advocacy help businesses to better understand their customers, markets, competitors and to shape their strategy based on real-time global insights from billions of consumers.
Features
● Robust publishing features ensure your brand awareness and perception are front and center for your target audience.
● Listening solution enables you to identify new opportunities for your product or service so you can meet the needs of your customers and stay ahead of upcoming trends and shifts in your industry.
● As more and more customer service interactions are consolidated on social, our deep engagement features make it easy for multiple departments to resolve issues and connect with customers regardless of where or how they reach out to you.
● The Advocacy solution enables your team to amplify your messages across their own social networks, build brand awareness, and generate leads.
● Reporting and analytics capabilities help you to prove ROI and demonstrate a tangible impact on your bottom line.
In short, the platform is aligned to meet your needs across the business.
Partners
Integration with Microsoft Dynamics 365
With Sprout Social’s integration with Microsoft Dynamics 365, you can push messages and contact information you receive from Facebook, Instagram, Twitter, LinkedIn, and other networks, so you can get your customers in touch with the right teams quickly.
Key Benefits:
View Dynamics data in Sprout for better Engagements :
Link social profiles to Contacts or Leads to view and edit Dynamics data in Sprout so users get better context for Engagements
Push Sprout data to Dynamics:
Push Sprout data to Dynamics by creating Leads, Contacts, and Cases from Sprout messages.
Have social data in context:
Sales and customer support agents using Dynamics now have a fuller picture of the individual with added social data from Sprout
IMPLEMENTATION
*Pricing does not include Sprout Social plan price.
*Customer or Marketing Agency to provide written content for posts.
* All implementation packages can be completely customized to meet your needs.
STANDARD IMPLEMENTATION
Starting at 10 hours
The standard implementation includes:
Setup and provisioning
Connecting social platforms (5)
User profile setup & management
Group setup & management
Permissions settings
Review management
Keywords & location monitoring
Group, profile & post level reports
Paid Facebook advertising
iOS & Android app permission setup
Guided tutorials
Best Practices Playbook
OOB Reporting dashboards
ENHANCED IMPLEMENTATION
Starting at 25 hours
The Enhanced implementation includes everything from the standard Implementation PLUS:
CRM & marketing integration
Connecting social & sprout contact records
Content library file structure
Competitive reporting (all platforms)
Custom approval workflows
Response rate reports
Message tagging
Paid social reporting
Keyword trend analysis
Inbox rule builder
Automation tools
Saved & suggested responses
Automated link tracking
Twitter surveys
Chatbots
LinkedIn forms
1 Power BI dashboard campaign & social metrics.
*Power BI license not included
D365M ON-GOING SUPPORT
Starting at $1500/mo
Can include but not limited to:
Marketing strategy
Brand guidelines
Automation
Contact management/data hygiene
Lead to opportunity pipeline optimization
Marketing & sales automation
3 analytics dashboards on priority KPIs
CMS optimization (UX/UI, performance)
1 managed campaign per month
Includes up to 3 emails + 1 journey
Custom email templates & graphic design services.
Email templates are tested and fully optimized for all email clients, screen sizes and device types.
EXTENSIONS
Social media plan | Persona profiles Enhanced Reporting | Power Bi Dashboard | Dynamics Integration | Guided Tutorials | D365M Enhancements | Customer Journeys | Email Campaign Management ... AND MORE
Have more questions? Get in touch with us today!