CRM stands for “customer relationship management,” pure and simple. And it’s come a long way since a phone call, a set of sticky notes, and a handshake. In just one hour, we will explain exactly how CRM can automate key functions, improve customer service, and help you find more customers. You'll learn exactly the right point to begin using a CRM--and how to get your team to adopt it enthusiastically.

•            When it's time to invest in a CRM

•            How to choose the right platform

•            Clever ways CRM systems can help you sell more