5 Signs Your Small Business Suffers From Groundhog Day Syndrome

Today is Groundhog Day — a day when hundreds of people gather in the predawn freezing cold to find out whether a small rodent will see his shadow or not. Perhaps the only thing sillier than believing that a groundhog can predict the weather is believing that doing the same thing over and over can ever lead to different results. In the movie “Groundhog Day,” Bill Murray is an unhappy weatherman who is doomed to repeat Groundhog Day over and over. Are you, too, suffering from Groundhog Day syndrome? Here are 5 common symptoms:

1. You’re still balancing your books with pen and paper. OK, maybe you’ve upgraded to an Excel spreadsheet. The point is, you’re using old-fashioned methods.

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2. You aren’t getting good results from your marketing efforts. But instead of trying something different, you pour more money into the same channels. Or perhaps you aren’t even measuring the results of your marketing.

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3. You don’t see the forest for the trees. There are so many things to deal with daily when you own your business that it’s easy to get lost in the weeds.

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4. Your backup disaster recovery plan consists of crossing your fingers and hoping for the best.

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5. You're a jack of all trades, but a master of none. You’re answering the phones, balancing the books, working the front desk and overseeing your marketing. Not only are you exhausted all the time, but opportunities are falling through the cracks because you’re too busy to take advantage of them.

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